Visitor experiences are often thought of as an added layer once master plans are delivered, exhibits are constructed or pathways are laid. This approach can mean interpretative media—the tools used to convey stories—are often limited to the signs visitors read, or tours they attend.Best-practice experience design and interpretive planning provide a strong foundation for all visitor experiences across a site. 

Kelp Creative’s approach ensures visitor experience design and delivery, interpretive planning, design briefs, staff and volunteer training, interpretive design and operational frameworks are anchored to purpose.