Articles
Explore a range of articles exploring different aspects of natural and cultural heritage interpretation.
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Interpreting Culture & Country
Guidelines for Interpreting Australian Aboriginal and Torres Strait Islander Culture and Country
by Interpretation Australia 2006
Misunderstanding the nature of tourist experiences
With the emergence of experiential marketing, the positive customer experience has become fundamental to marketing, hospitality and tourism. However, positive experiences have not been defined. This study explores how the words often used to define positive experiences may actually prevent us from understanding them.
Co-Creation Experiences
This study examines the on-site co-creation experience from a tourist perspective. A review of the literature and in-depth interviews with tourists who participated in a ‘swimming with dolphins’ experience are used to explore the importance of co-creation in enhancing attention and the memorability of the experience.
By Ana Cláudia Campos, Julio Mendes, Patricia Oom do Valle & Noel Scott